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Using Advanced SWOT Analysis to Determine Competitiveness

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  • Project Overview
    • By the end of this guided project, you will be able to use the Advanced SWOT analysis framework to determine your competitiveness. The Advanced SWOT analysis was developed to address the limitations inherent in the simple SWOT framework. In a simple SWOT, strengths and weaknesses or opportunities and threats are equal to each other. Because of the limitations of the SWOT analysis, it was only considered to be a reference to further analysis. However, the Advance SWOT analysis is a much more robust framework that enables prioritization of factors. Without prioritization, some factors might be given too much or too little emphasis and the most relevant factors might simply be overlooked. As a result, the Advanced SWOT analysis provides a deeper insight in strategic decision-making